Dodge announced the 1 of 1 Viper program where customers can order a custom Viper straight from the factory. With 8000 colors, 24,000 stripe options, and 16 interior choices, customers can spec out their own personal Viper. In addition to building a custom Viper, the program includes the ability to watch your Viper being built, and a concierge who will walk you through each step. There’s no charge for this service, only the cost of the options. for more details, and watch for an exclusive Behind the Scenes look at this program in the next issue of Viper Quarterly.
