It was part of their “COOL” Program (it’s an acronym). They provided one free year of membership to the club for new viper owners. It’s not a question of whether they’ll do it in the future, but when and if it makes financial sense for them. We’re not going to lean on them for subsidies as much as we want to be close to them for all the wonderful perks and favors they do for the club (which they’ve stopped). But if they want to continue with the program, I think it’s good for both sides.
So you all know, we’ve been in constant contact with SRT, they’re aware of progress. It’s up to us to make this change happen and they will come. We also don’t simply want to rely on personal relationships, we’ve purposely kept things somewhat formal because we want to demonstrate our commitment and earn their support properly through a solid business plan and club member support toward manufacturer alignment – which is what they value.
