They finally get it.

[Shannon Whitehead]

#49882

Thanks for gathering these all up for us in one place, good reading.

[Shannon Whitehead]

#49899

I think a big part of it is that SRT is finally reaching out to the media instead of assuming that they can dump a car (in whatever condition) on the media’s doorstep and hope that a great review will spring out of it. Better late than never.

[Richard Koch]

#49965

I agree about the change in marketing. I think the Motor Trend disaster was a wake up call. Take a properly prepared car which really hauls and the press will enjoy it. With all the press talking about the C7 it is nice to show that Viper is still around and faster too.

[Shannon Whitehead]

#49968

Nice job gathering everything together. I saw about half of those.

Maybe you can edit the thread title to Viper TA articles??

[Bill Pemberton]

#49976

Nice work George — appreciate your efforts and sure made it easy for the rest of us.

[Shannon Whitehead]

#50022

Yep. Hasn’t the upswing been interesting. I was just discussing with some of the guys. The T/A especially is getting a killer review from many. I’m glad to hear positive things. I know Ralph and the gang are HIGHLY focused on this issue and working hard.

[Shannon Whitehead]

#50031

I’ve also noticed that more previous gen Viper owners are starting to give it a fair chance. The car is amazing, and now there are three flavors to suit a variety of customers. No doubt the TA appeals to the hardcore Viper enthusiest. I lean that direction myself, it is just bad ass.

[Shannon Whitehead]

#10643

Sorry if these were posted before but the media is finally getting the Viper. Here are some write ups on the TA.

http://autos.yahoo.com/blogs/motoramic/2014-srt-viper-ta-too-much-just-enough-220209980.html

http://jalopnik.com/the-srt-viper-ta-is-absolutely-bonkers-to-drive-on-a-tr-1467184552

http://www.caranddriver.com/reviews/2014-srt-viper-ta-first-drive-review

http://www.autoblog.com/2013/11/18/2014-srt-viper-ta-review-first-drive/

http://www.autocar.co.uk/car-review/srt/viper/first-drives/srt-viper-ta-first-drive-review

http://www.digitaltrends.com/car-reviews/2014-srt-viper-ta-review/

http://www.topgear.com/uk/car-news/first-drive-srt-viper-time-attack-2013-11-18

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